You Know Your Diamond’s Cut and Carat. But Does It Have Ethical Origins?(NYT)

Consumers want to know the origin of the things they buy, like the name of the farm that supplied their milk or the source of the feathers in a down jacket. But when it comes to a diamond — quite likely one of the most expensive and emotional purchases a jewelry buyer will ever make — most know next to nothing about the source of the stone. Tiffany & Company, is hoping to change that. Beginning Wednesday, it will start a program that will identify for customers the country where their diamond was mined, and, eventually, information on where it was cut, polished and set.

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