Campbell in Talks to Sell Fresh Unit (WSJ)

Campbell Soup Co. is struggling to keep things fresh. Campbell has been plagued by supply chain issues since buying Bolthouse Farms six years ago to boost its fresh foods unit and is now looking to sell off the entire fresh division. Fresh foods like carrots and refrigerated juices require supply chain capabilities that differ drastically from what Campbell built for its long-lasting canned soups and cookies businesses, and weak carrot harvests and juice recalls didn’t help Bolthouse’s sales and its relationships with retailers. Campbell’s experience highlights the critical differences in seemingly similar supply chains, where the discipline of managing processed foods doesn’t match the need for speed in fresh food.

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