Nike’s plan to shave a month off its shoe delivery times

In the past, Nike would start manufacturing when it got a futures order, meaning an order it had to deliver in the next six months. Now it’s moving toward manufacturing quickly in response to what consumers are actually buying. Nike has just moved into a near-shore, purpose-built footwear factory that will deliver over 3 million pairs to North America in fiscal year ’18 alone. By 2023 it plans to produce tens of millions of pairs near shore. More than 25% of those shoes will be made on a “responsive model” with short lead times.

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