Apple’s little-known (and somewhat unsexy) secret to success (recode)

Over the years, I have talked with various ODM and manufacturing equipment makers, and many have told me Apple’s real secret to success is how deep the company goes into the overall manufacturing process. Very few companies go to that level of detail when it comes to their supply chain. Besides Intel, Apple is one of the only other major tech companies I know of that will actually invent the manufacturing equipment needed to bring a new product to market. Most others accept the limitations of the equipment, and instead design the product around the things these machines can do with as little customization as possible.

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