Will Amazon’s Effort In Fashion World Be Successful?

Bloomberg recently mentioned that Amazon changed prices an average of 9.2 times per item whereas Macy’s changed 2.1 times and Kohl’s changed 1.5 times within the specific period. This shows the ability of the platform to try different price points to increase sales and maximize margins. All these efforts yielded a growth rate of 25% in the last year for Amazon. In comparison to this, Macy’s Inc. fell 3.7% and Kohl’s Corp. grew by a paltry 1%.

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