Can Cool Clothes Get Any Cheaper Than This?

Primark has built a reputation for early, aggressive orders of styles its buyers think will trend, and for sticking with them. In an industry where retailers cancel orders that are already on freighters and force suppliers to take financial hits when product doesn’t sell, that edge gives suppliers the confidence to cut better deals for Primark. When the company’s daily sales analysis shows a need to change direction, it marks down and moves on.

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