Whole Foods makes big bet on tech (Fortune)

Whole Foods is tackling the last frontier—merchandising and supply chain. Having a better handle on inventory management and sourcing means the company can feed that information back to shoppers. The system will have the potential to capture hundreds of attributes on every product—everything from a unit measure and weight to the metrics used in the company’s responsibly grown program, such as water usage. When it comes to traceability for consumers, the new platform could mean identifying something as specific as when your vegetables were harvested. Fpr suppliers, Whole Foods will also be able to send information on how products are selling and provide insight into trends.

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