Why Online Retailers Continue To Open Brick-And-Mortar Stores (TechCrunch)

In an age when new technology and the growth of pure online-only retailers have industry analysts questioning the future of brick-and-mortar stores, what are online retailers doing to grow their businesses and gain market share? Why, opening up physical storefronts of course. The benefits that physical spaces provide make up three of the top reasons why online retailers are setting up shop, including: multisensory consumer experiences, better logistics and consumer service offerings and strong, lasting brand relationships. An omni-channel customer shops more frequently and spends 3.5 times more than other shopper types. Today’s consumer wants to shop when, where and how they want, and physical stores will no doubt continue to evolve and enhance the consumer experience and continue to fortify themselves as the preeminent retail channel.

Read the Story