No one-size-fits-all for anti-counterfeiting in the supply chain

There is a huge range of security technologies available to brands – from simple overt solutions like barcodes and holograms, to more sophisticated covert techniques. Choosing the right technologies as part of a multi-layered, anti-counterfeiting and anti-diversion strategy is a challenge in itself, translating that strategy into an practical, integrated security solution that can be easily deployed in the manufacturing and packaging process adds yet another layer of complexity.

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