Blue Bottle VC funding: Not just for the coffee?

“When we met [CEO James Freeman], it was instantly clear that Blue Bottle Coffee isn’t just about coffee drinks; it’s about so much more,” Tony Conrad of True Ventures wrote in a statement. We should be thinking less about the price of the cup of coffee but rather, the logistics it takes to create it. That requires a lot of smart software. To me, this is a relatively cheap investment in a company with a (ahem) ground-up look at supply chain management.

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