Kellogg Revises Distribution Method (WSJ)

Kellogg Co. is abandoning its traditional way of delivering some snacks to stores in an effort to cut costs, though it risks hurting sales of some products. The maker of Cheez-Its and Keebler cookies, which reported fourth-quarter earnings Thursday, will begin delivering its U.S. crackers and cookies to grocery stores’ warehouses, rather than directly to the individual stores.

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