Inside McDonald’s Bold Decision to Go Cage Free (Fortune)

The era of mass-produced and processed food that McDonald’s helped create and came to embody is falling out of favor fast, especially with coveted millennial consumers. Industrial food was once viewed as safe and therefore better. Today wellness has moved from calories, carbs, and salt to ‘Where did the food come from?’ The terms that are important now are ‘antibiotic- and hormone-free,’ ‘natural,’ and ‘organic.’ ”

Read the Story